Form abandonment is a headache. But it has to be dealt with. Are you wondering how to reduce form abandonment? And are you wondering if there is a way to recover those leads? Well, the good news is that there is a way and we are going to show it to you.

Form abandonment is when a website visitor starts to fill in a website form but never completes the process, and the form is never submitted. Nearly 70% of forms that are being filled are abandoned midway. Therefore it is important to recover those leads once lost.

Let’s see what can be done about it.

Form abandonment



If you are familiar with Cart Abandonment, then you can understand Form Abandonment.

There is such a thing as people starting filling up a form and then leaving. It could be happening more than one could actually think as a professional website owner or marketer. One is looking for any possible way to capture leads and increase conversions.

Here is a way of doing so.

Form abandonment isn’t always easy to define. It often refers to when someone starts to fill in a form but leaves the page without submitting it. …  abandonment occurs when someone enters a form page but leaves it without submitting the form

Form: a printed document with blank spaces for information to be inserted.

There are reasons for this. If you are interested, I collected some information at the end of this article.

But for now let’s see what tool we can use to NEVER lose a lead from form abandonment.


The easiest way to combat order form abandonment is to install the WPForms Form Abandonment addon on your site. With our Form Abandonment addon, you can capture partial form entries and follow up with those interested prospects, even if they don’t complete the entire form or hit “submit.”

For example, if your prospects enter their name and email address on your order form and then leave, you can send a follow-up email to them, encouraging them to complete the checkout process.

WPForms Form Abandonment Add-on will help you to get more leads without increasing your traffic.

It works amazingly well with any single or multi-page form, including:

  • Request a Quote forms
  • Order forms
  • Support Request forms
  • …and more

Now you can get in touch with those prospective customers that have already expressed interest, striking while the iron is hot.

You can even automate the process with an email notification that only gets sent to abandoning users.



Once you have gotten WPForms Plugin for WordPress installed, you click on WP forms from the WordPress Dashboard and activate the Add-on.

Form abandonment add-on - WPforms

Once you have installed the Add-on, you have to create your form; if you already have a form, this activation will capture all the leads and rescue abandoned forms.

You will see the following in the WPForms Entries Menu:

Form abandonment add-on - WPforms

Now that you have the entries, you can send e-mails to get the visitor back. You can also set up automatic messages to be sent when the visitors leave the form, so if you are not there, this can be done automatically, increasing the chances that the form will be completed.



This Add-on is an advance option for people who are really serious about their business and do not want to lose any lead:

The Professional. In fact, the Form Abandonment Add-on comes with the Professional plan from WPForms:

Form abandonment add-on - WPforms



WPForms is the most beginner-friendly WordPress contact form plugin. The drag & drop online form builder makes it easy for you to create a beautiful contact form, email subscription form, payment form, and other types of online forms with just a few clicks.

WPForms Features:

  • 100% Responsive – Mobile Friendly
  • Online Form Builder – Our powerful drag & drop online form builder allows you to easily create WordPress contact forms and other online forms in just a few minutes without writing any code.
  • Form Templates – Use our pre-built form templates to save time. Never start from scratch again.
  • Spam Protection – WPForms utilizes the smart CAPTCHA and Honeypot method to stop spam form submissions.
  • Instant Form Notification – Quickly respond to incoming inquiries with our instant form notification system.
  • Smart Form Confirmation – Show a custom success message or redirect users to a custom thank you page.
  • File Uploads – Collect files and media through your online forms with File Uploads.
  • Multi-Page Forms – Split long forms into multiple pages to improve user experience.
  • MailChimp Forms – Create MailChimp newsletter signup forms in WordPress to grow your email list.
  • AWeber Forms – Create AWeber newsletter signup forms in WordPress to grow your email list.
  • PayPal Payment Forms – Create PayPal forms to collect payments, donations, and online orders easily.
  • Smart Conditional Logic – Show or hide fields and form sections based on user behavior.
  • More features coming soon!

WPForms takes only a few minutes to setup, and there is a risk-free 14-day money-back guarantee.



Those stats are coming from a website called: Capsumo. Find the full article here with all different reason for form abandonment

I’ll list the statistics here for reference, but please visit their site; they took some time to collect those data.

  • 75.60% according to SaleCycle in 2018 (retrieved Jun 20, 2018)
  • 81.40% according to AbandonAid in 2017 (retrieved Jun 20, 2018)
  • 76.90% according to SaleCycle in 2017 (retrieved Jun 20, 2018)
  • 78.00% according to Listrak in 2016 (retrieved Jan 9, 2017)
  • 75.50% according to Adobe in 2016 (retrieved Jan 9, 2017)
  • 68.80% according to Barilliance in 2016 (retrieved Jan 9, 2017)
  • 74.52% according to SaleCycle in 2016 (retrieved Sep 21, 2016)
  • 71.39% according to Barilliance in 2015 (retrieved Jan 14, 2016)
  • 68.95% according to IBM in 2015 (retrieved Dec 7, 2015)
  • 75.00% according to Listrak in 2015 (retrieved May 8, 2015)
  • 75.60% according to SaleCycle in 2015 (retrieved May 8, 2015)
  • 68.38% according to IBM in 2014 (retrieved Dec 2, 2014)
  • 72.00% according to Listrak in 2014 (retrieved Sep 26, 2014)
  • 69.20% according to Vibetrace in 2013 (retrieved Mar 25, 2014)
  • 62.30% according to Fireclick in 2014 (retrieved Mar 12, 2014)
  • 74.00% according to Barilliance in 2013 (retrieved Mar 12, 2014)
  • 67.41% according to IBM / Coremetrics in 2013 (retrieved Dec 6, 2013)
  • 78.00% according to AbandonAid in 2013 (retrieved Dec 6, 2013)
  • 60.32% according to Triggered Messaging in 2013 (retrieved Jul 28, 2013)
  • 75.00% according to Listrak in 2013 (retrieved Jul 3, 2013)
  • 67.00% according to Comscore in 2012 (retrieved Jul 3, 2013)
  • 74.23% according to SaleCycle in 2013 (retrieved Apr 26, 2013)
  • 80.30% according to Rejoiner in 2012 (retrieved Feb 14, 2013)
  • 61.85% according to IBM / Coremetrics in 2012 (retrieved Dec 20, 2012)
  • 74.76% according to Fireclick / DigitalRiver in 2012 (retrieved Nov 2, 2012)
  • 76.00% according to Listrak in 2012 (retrieved Jul 17, 2012)
  • 72.31% according to Fireclick / DigitalRiver in 2011 (retrieved Feb 25, 2012)
  • 62.31% according to IBM / Coremetrics in 2011 (retrieved Feb 25, 2012)
  • 72.00% according to SeeWhy in 2011 (retrieved Feb 25, 2012)
  • 71.00% according to SeeWhy in 2010 (retrieved Feb 25, 2012)
  • 55.00% according to Forrester Research in 2010 (retrieved Feb 25, 2012)
  • 63.68% according to IBM / Coremetrics in 2010 (retrieved Feb 25, 2012)
  • 69.38% according to Fireclick / DigitalRiver in 2010 (retrieved Feb 25, 2012)
  • 62.14% according to MarketLive in 2009 (retrieved Feb 25, 2012)
  • 71.00% according to Forrester Research in 2009 (retrieved Feb 25, 2012)
  • 63.19% according to IBM / Coremetrics in 2009 (retrieved Feb 25, 2012)
  • 68.00% according to SeeWhy in 2009 (retrieved Feb 25, 2012)
  • 62.01% according to IBM / Coremetrics in 2008 (retrieved Feb 25, 2012)
  • 61.36% according to IBM / Coremetrics in 2007 (retrieved Feb 25, 2012)
  • 59.80% according to MarketingSherpa in 2006 (retrieved Feb 25, 2012)

Average: 69.89% abandonment rate

Last updated: January 2, 2019


Pin It on Pinterest