WHAT IS SCROLL DEPTH TRACKING?
This is an advance feature for people who are really working to improve their site and make their content more attractive and increase conversions. This is one of the tools of a professional marketers who is looking every day to do the extra mile and get ahead of others.
If most of a website visitors do not go past the 1st paragraph on a given article, we could say that that article is not engaging or not enough interesting for the reader to get going. While if most of the visitors are going half way through or even at getting at the end of any given article, you know that this is the content that people want to read or find useful.
You may want to invest in the last type of content or promote it or adjust the other articles or take them away.
Scroll depth tracking enables you to measure user engagement with your content. It can be implemented on every page of your website, and allows you to track the percentage of users that meet certain scroll depth thresholds on a given page, such as baseline(0%), 25%, 50%, 75% and 100%.
WHY SCROLL DEPTH TRACKING?
I have always wondered how much of any of my posts are actually being read. And which one it is more interesting or better written that keeps people engaged. Scroll Depth Tracking allow anyone to find the answer to this questions.
How would your marketing approach change if you knew that 80% of your users were only scrolling 25% of the way down your homepage? User falloff can happen for a number of reasons. Perhaps your content isn’t relevant. Maybe it’s too long, or just flat-out boring. Whatever the reason, scroll depth tracking is a great way to find out just how much of your content is actually being seen by your users.
In addition: Google Analytics doesn’t capture user scrolling information by default. This could be very important information if you have tall, scrolling, pages. Scroll Depth sends this information as Google Analytics events.
FAST AND EASY INSTALLATION
Fortunately with MonsterInsights you can easily activate scroll depth tracking with just a few click and connect with Google Analytics with no coding or unnecessary back and forth, you can see the statistics right into the wordpress site.
In the WordPress Dashboard Navigate to Insights » Settings » Engagement.
You see the options to activate Tracking Scrolling Depth ( follow the red arrow)
INSIDE SCROLL DEPTH TRACKING IN MONSTERINSIGHTS
Now that it is activated you can track the average scroll depth of every article.
You can see your scroll tracking stats and other helpful stats right inside your WordPress admin area by going to the MonsterInsights Publishers Report (Insights » Reports » Publishers).
The scroll depth data appears next to the Interests section.
Now you can see which page you should promote more, add more call to actions, and which other pages need improvements.
VIEW USER SCROLLING DATA IN GOOLG ANALYTICS
Since Google Analytics doesn’t capture user scrolling information by default. This could be very important information if you have tall, scrolling, pages. Scroll Depth sends this information as Google Analytics events
So now you can go into Google Analytics and actually see Scroll Depth tracking stats as an event in Real Time :
You can also see it in the Events section in Google Analytics:
HOW TO GET SCROLL DETH TRACKING WITH MONSTERINSIGHTS
Scroll tracking is automatically added for MonsterInsights Plus customers and above.
- You have purchased MonsterInsights Plus or higher.
- MonsterInsights Premium is installed and activated.
- MonsterInsights is connected to Google Analytics.
- Your version of MonsterInsights is up-to-date. (MonsterInsights version 7.6.0 or later is required.)
Minimum requires is the PLUS plan. If you have more then one site the PRO version is perfect as allows up to 5 sites.
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