SMTP- SIMPLE MAIL TRANSFER PROTOCOL, WHAT IS IT ?
If you ever started to work as a blogger or marketer or anything that uses emails or computers, you have encountered this term: SMTP. At that moment you wished that someone would have explained it in more then one sentence and clearly so that a normal human being could actually understand what it is, even if that human being doesn’t have a college degree or studied internet programming for the past 50 years. Isn’t it ?
Due to my bad experience at the beginning with it, I want to cover the subject well and with simplicity with as many illustrations ( videos and pictures as possible) .
It is very easy to understand if you think about a language problem, if you speak English and I speak Italian, obviously we are not going to understand each other. So the SMTP is like a language that all email servers have to speak in order to understand each other, and thus the email being delivered.
An email server, or simply mail server, is an application or computer in a network whose sole purpose is to act as a virtual post office. The server stores incoming mailfor distribution to local users and sends out outgoing messages.
SMTP is the protocol that all computers use to send an email so that it can be received. Short for Simple Mail Transfer Protocol, a protocol for sending e-mail messages between servers.
Most e-mail systems that send mail over the Internet use SMTP to send messages from one server to another
In short is the language used by emails servers to talk to each other.
(countable noun )countable nounA protocol is a set of rules for exchanging information between computers. (Collins English Dictionary)
Almost all of your online activity is made possible through the help of protocols—the special networking-software rules and guidelines that allow your computer to link up to networks everywhere so you can shop, read news, send email and more.
WHY SMTP IS USED?
SMTP provides a set of codes that simplify the communication of email messages between email servers (the network computer that handles email coming to you and going out). It’s a kind of shorthand that allows a server to break up different parts of a message into categories the other server can understand. When you send a message out, it’s turned into strings of text that are separated by the code words (or numbers) that identify the purpose of each section.
SMTP provides those codes, and email server software is designed to understand what they mean. As each message travels towards its destination, it sometimes passes through a number of computers. As it does, it’s briefly stored before it moves on to the next computer in the path. Think of it as a letter going through different hands as it winds its way to the right mailbox.
Popular email clients like Gmail, Yahoo, and Office 365 are in a constant battle with email spammers. One of the things they look at is if an email is originating from the location it claims to be originating from.
If the proper authentication isn’t there, then emails either go in the SPAM folder or worst, don’t get delivered at all.
This is a problem for a lot of WordPress sites because by default, WordPress uses the PHP mail function to send emails generated by WordPress or any contact form plugin like WPForms.
The issue is that most WordPress hosting companies don’t have their servers properly configured for sending PHP emails.
PHP is a server side scripting language. that is used to develop Static websites or Dynamic websites or Web applications. PHP stands for Hypertext Pre-processor, that earlier stood for Personal Home Pages. PHP scripts can only be interpreted on a server that has PHP installed
In few words is a just another language the computers servers are using which is not compatible with the emails servers that are used today.
The combination of two causes your WordPress emails to not get delivered.
WHAT IS EMAIL DELIVERABILITY AND WHY IT IS IMPORTANT?
Email delivery and deliverability can be complicated and may, at times, seem part science and part magic. We can start demystifying these concepts first by defining them:
Email delivery is when an email is successfully delivered to the receiving server.
Email deliverability is when an email successful arrives in the person’s inbox.
It’s possible to have good email delivery but poor deliverability, because the email landed in a person’s spam folder rather than their inbox.
MAKING EMAIL DELIVERABILITY EASY FOR WORDPRESS
So in short if you have WordPress you may run into the problem if email deliverability due to the language problem in the web, let’s say WordPress speak one language and the email recipients providers do speak a another.
You for sure wants to make sure that your emails are arriving to the person, stay out of the spam folders and are opened.
So what can you do?
You may have already this plug in:
WP Mail SMTP fixes your email deliverability by reconfiguring WordPress to use a proper SMTP provider when sending emails.
You can easily download this from your WordPRess Plugin menu.
A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress.
This is the first step.
WP MAIL SMTP PRO
In addition to native Microsoft and Amazon SES integrations, WP Mail SMTP Pro provides access to many other powerful features and services.
Amazon Simple Email Service (Amazon SES) is a cloud-based email sending service designed to help digital marketers
Email Logging lets you log and view all emails sent from your site. Email logs are helpful for storing emails for your records, auditing outgoing emails, and debugging during site development.
MANAGE WORDPRESS EMAILS AND NOTIFICATIONS
The Manage Notification feature gives you full control over which email notifications WordPress sends. This means you can disable different WordPress notification emails. Don’t want to receive emails when new users are created? No problem, turn it off.
They provide limited support for the WP Mail SMTP plugin on the WordPress.
Access a world class one-on-one email support is available to WP Mail SMTP Pro users.
WHITE GLOVE SETUP
This is the services I like the most, it takes away all the headaches.
You can sit back and relax while they set up everything for you. White glove setup includes WP Mail SMTP plugin installation and setup, configuration adjustments to your DNS for proper email domain name verification, Mailgun setup, and final testing to confirm everything is passing with flying colors.
DNS – Domain Name System. (1) Short for Domain Name System (or Service or Server), an Internet service that translates domain names into IP addresses. Because domain names are alphabetic, they’re easier to remember. … For example, the domain name www.example.com might translate to 22.214.171.124.
The professional version goes only for 49$ a year, if you do a lot of email marketing it is wise to not waste the traffic and the effort and be sure you can reach your subscribers. After all it is a good investments compared to what it can be lost. It is says that an email can be worth $44. I don’t know if that true or not, but I can see the value in reaching everyone, that one email subscriber can be the one that is going to buy.
GET RESPONSE HAS A FREE TRIAL FOR 30 DAYS!!