QUICK GUIDE TO GOOGLE ANALYTICS IN WOOCOMMERCE

Google Analytics in WooCommerce: have you wondered how you can track your customer behavior? Where are they dropping off? Where they click? And so on?

It is possible to track customer behaviors with Google Analytics for WooCommerce, and it is possible to follow more events adding an enhanced eCommerce feature to get more insight and metrics.

The purpose is off course to use those data to increase sales.

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WHAT IS WOOCOMMERCE?

WooCommerce is a plugin used to sell products and services on any WordPress site.

It’s a free WordPress plugin with additional features available as extensions. You can sell digital and physical products, manage inventory and shipping, take secure payments, and sort taxes automatically.

WooCommerce is by far the best designed and most popular eCommerce plugin for WordPress.

TRACKING CONVERSION

It is imperative to track conversion, abandoned carts, sales when one is running a shop.

It is also imperative to:

Learn what channels drive the most traffic, so you know where to spend more time to improve even more this avenue.
Figure out where your site is leaking money by tracking the flow of users from product page to cart to checkout.
Understand which products customers are interested in by comparing traffic
transactions and revenue across products.
Determine what your customers are looking for

ENHANCED E-COMMERCE TRACKING VS STANDARD GOOGLE ANALYTICS

If you really want to optimize and improve your E-commerce store you need to activate the enhance e-Commerce tracking in Google Analytics. The standard Google Analytics insights are not sufficient.

With the enhanced e-Commerce tracking you can follow:

Shopping Behavior
Checkout Behavior
Product Lists Performance
Sales Performance
And more.
Product impressions
Product clicks
Product details viewed
Products added to cart
Checking out
Transactions
Refunds

Of course, having all those data, you can for sure adjust your store accordingly to increase conversions.

HOW TO SET UP WOOCOMMERCE GOOGLE ANALYTICS USING ENHANCED E-COMMERCE

The best option is to use a WordPress plugins that allows you to set up everything in an easy and user friendly fashion.

We are going to set up MonsterInsights to easily add enhanced e-Commerce features.

monsterinsights enhanced google analytics for woocommerce

MonsterInsights can be for free, however to get access to this particular feature, you need the Pro Plan.

Follow tutorial on how to add MonsterInsights in this article.

Or you can DOWNLOAD MONSTERINSIGHTS.

Once MonsterInsights is Installed and active, you have to enable the enhanced E-commerce feature. It is an Add-on inside the MonsterInsite dashboard.

Therefore activate the add-on, go to Insights » Add-ons and then navigate to eCommerce.

You can see in the menu “eCommerce”. Then:

Activate the add-on.

Now login to Google Analytics, and select your website to enable Enhanced eCommerce tracking for, make sure to select the right website if you have more then one.

Next, click Admin in the left taskbar.

google analytics set up for enhance woocommerce

Then click E-commerce Settings under the column on the right.

Next, click sliders under Status and Enable Related Products, to turn it from off to on. Then click the Next Step button.

Now click the slider under Enhanced E-commerce Settings, to turn it from off to on and then, click the Submit button.

Next, go back to your WordPress dashboard and access MonsterInsights. Go to Insights » Settings and then select eCommerce from the top menu. Now enable the option: Use Enhanced eCommerce.