Are you wondering how to connect contact forms to email service providers? A WordPress form is made to collect e-mails from visitors; typically, emails are gathered from an email service provider that keeps your emails organized in lists. But this is not all.

Email service providers allow you to automate your marketing. Once an email is collected, you can figure out and establish a sequence of emails to send next, based on which form they subscribe to. For example, if they subscribed with a form about Pinterest marketing, you can automate a series of emails to that subscriber talking about getting more traffic from Pinterest.

For this article, we will see how to connect Mailchimp to your WordPress forms made with WPForms. Both are widely used across website owners and bloggers.

Are you wondering how to connect contact forms to email service providers?



Mailchimp is an email marketing platform that lets you collect emails and send marketing campaigns to subscribers. It is one of the most used platforms because it is free to use. One can collect up to 2000 emails subscription and send out 10.000 emails per month for free.

It gives you all the basics and most important functions, such as:

  • Drag and Drop editor
  • Templates to choose from
  • Analytics and reports
  • Basics forms for your site
  • Basics pop-ups for a website
  • Basic CRM
  • 7 marketing channels
  • Single automation e-mail (basic autoresponder)

Mailchimp is great for a new blogger since it is free and allows all the basics functions and even more. Most bloggers start using Mailchimps when they first start with email marketing.

They have also advanced plans for the one who want to expand or need more feature to properly do their marketing


If you have Mailchimp and want to connect it with your WordPress forms, you can easily use WPForms. WPForms is the most widely used WordPress form plugin.

You have to have at least the Plus plan to be able to integrate with Mailchimp. You can go here to get it.


Once you are on the right plan, you have to download and activate the WPForms plugin.


Once it is done, go to WPForms » Settings »Integration and find the Mailchimp Addon. You can look on the left side of your WordPress dashboard to find the WPForms addon.

If you scroll down through the list of the various integration, you will find the Mailchimp integration. You should select it.

Once the Mailchimp addon is activated, you can create the first form you need for your site, integrated with Mailchimp. Go to WPForms » Add New to create a new form.

Select the Newsletter signup form and start building your form.

Building a form is very easy; you can drag elements from the left side to the newsletter and re-arrange them as needed. The dashboard is pretty intuitive and easy to use.

You can add fields like text paragraphs, dropdown fields, multiple choices, and more. You can even add the GDPR agreement field, which is very important to keep your site compliant with the current regulations. It also gives a chance to visitors to provide a direct agreement to receive emails.

Remember that to use the GDPR field. You have to select the GDPR enhancement box in the settings menu.


Once you have created your form, you have to connect it with MailChimp. To do this go to Marketing » Mailchimp.

Then, click Add New Connection

A box will pop up so that you can insert the name for the connection:

Once you entered the name, click on OK. In the coming screen, you will have to connect to MailChimp through the API key. Thus, you have to get the API key first from your Mailchimp account.

Then, go to Your Profile » Extras » API Keys:

Once in there, recover you API Key:

Copy and paste the API Key into WPForms, then click on Add New Connection:

Once you have entered the API key, you will go to a page where you have to complete the set up:

  • Select the Mailchimp account you want to connect
  • Select the email list you want your new emails to go to
  • Set up any other option if you need conditional logic or other information to go to the Mailchimp account


You can set up notifications to notify yourself when someone submits a form, notify a team member, and, more importantly, notify the visitors that their form has been submitted.

It is important to notify subscribers or visitors that their form has been successfully submitted. It reassures them and gives you a better image.

Set up how you want notification to work:


You can also configure a personalized message to be delivered once a person has submitted a form. You can choose three ways:

  1. Display a simple message once a site visitor submits their form and acknowledges them
  2. Take site visitors to a specific web page
  3. Send site visitors to a different website (URL)


Now that you have the form created, you have to add the form to your site. WPForms let you add the form on any page or blog post. It is possible to add any form created using the Gutenberg editor by adding a new block and selecting from the WPForm block the form you want to add:

And there you have it, you now have added your new form, connected with MailChimp, to your post.


Here some related questions and answers:

  • Does MailChimp work with WordPress?

MailChimp can integrate easily with WordPress, you can collect emails automatically through forms created via MailChimp. MailChimp provides a plugin to make integration easy.

  • What is WPForms plugin?

WPForms is a plugin that lets you create forms to collect emails and interact with your visitors. It comes with a Lite version free to use and with various plans to fit the needs of small, medium, and big-size sites.

Is mailchimp a plugin?

MailChimp is an email marketing service provider. It lets you collect emails, send campaigns outs, and automate marketing actions to your subscribers. It also offers other features like landing pages, CRM, and more.


There is more to say about email marketing, but it starts with collecting emails first. I hope this was helpful. If you have questions or want to add anything, leave it in the comments below.

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