Exit Popups for WooCommerce are a tool to collect e-mails and increase conversion. Do you want to find out the best way to create a successful exit pop-up for WooCommerce? This is exactly the subject of this article.
An exit popup is a popup that comes up on the visitor screen when he leaves the site. Before he is about to click away from the page, a popup will show up giving the visitor different options, like sign up for a newsletter, get a discount, get a coupon, free materials, and much more. The purpose is to keep a little longer the visitor on the site and collect e-mails. The other purpose is to generate sales.
Let’s see how to create one.
HOW TO CREATE EXIT POPUPS FOR WOOCOMMERCE
To create a killer exit popup for WooCommerce, we will use a plugin that will give us many customizations options. This plugin is OptinMonster.
OptinMonster is a powerful customer acquisition & lead generation software and a plugin that will allow you to create perfect popups. To use Exit-Intent, you have to be on the Pro Plan.
With this tool, you can create an exit-intent popup with the use of a Lightbox. A Lightbox is a feature that dims the background image under the popup, giving more exposure to the popup itself. In this way, all the visitors’ attention is directed to the popup, increasing the chances of converting.
Those two things, the Lightbox and the exit Intent popups combined are killing it in increasing conversion.
Here is what you have to do to create an Exit Popups for WooCommerce:
If you do not have OptinMonster yet, you should sign up. Once signed up, follow the instructions to install the plugin on your site and activate it. They are simple and fast, just a few clicks. If you already have OptinMonster but do not have a Pro Plan, you should upgrade.
CREATE A NEW CAMPAIGN
Once you are all set up with OptinMonster, now you have to create a new campaign.
It is easy to do. To get started creating your lightbox popup, login to your OptinMonster dashboard and press the Create Campaign button:
In the next window, you have the possibility to choose the form type. There are different options to choose from, depending on what you have to do.
For this tutorial we are choosing the most used form, a general popup.
You can choose amongst many templates in the next window. There are tons of pre-made templates available; there are even seasonal templates, like Black Friday and Christmas templates. Choose the one you need.
Once you selected a template you have to name it and then go to the editing dashboard.
EDIT THE CAMPAIGN
Now you have selected the popup, named it, and you are directed into the editing dashboard. OptinMonster is a great tool for customization because you can pretty much change and edit what you want: font, text, colors, buttons, field, and everything else.
You may want to match colors with your brand, change the text, add or remove a field, set up coupons, and os on; you can do it all, including adding a picture. Since it is a drag and drop editor, you can click on the part of the form you want to edit and make the changes.
You can edit and change the button colors, links and text.
SET UP A SUCCESS MESSAGE OR DELIVERY OF DISCOUNTS/COUPONS
Now you have to set up the success message once a visitor has signed up. It can be a coupon code, a link to an offer, or download or simply thanking the visitor for the sign-up. You can edit this part of the form in the same way you did the previous page.
SET-UP THE DISPLAY RULES
Once the editing is done, you want to set up when and how the popup is displayed, also called display rules. Since we’re creating an Exit-Intent® lightbox popup for Shopify, we will go to Display Rules and set a condition to If exit is detected. Then select the level of sensitivity you want: Low, Medium, or High.
OptinMonster also offers an option to show the popup when someone has been on the site and inactive for a while. This is another great option. In that case, you can use the InactivitySensor™ (Seconds of Inactivity) rule in the same section:
Once you are done with this, the next step is to connect OptinMonster with a third-party e-mail provider, so you can automatically collect e-mails. Now you have your Exit Popups for WooCommerce.
Save everything and you are done!
WHY USE EXIT-INTENT POPUPS AND LIGHTBOX FOR WOOCOMMERCE?
There are tons of tricks and hacks you can use to increase conversion and sales combined with Exit-Intent popups. If you have a WooCommerce store, using Exit Popups for WooCommerce would prevent each visitor to leave without looking at your offer.
This alone can increase conversion and click-through rates. The other important point is that OptinMonster lets you reduce cart abandonment on your site.
If you do the quick math, you can see that if you have 1000 people showed your offer, instead of 100, you may have way more results from the same amount of visitors.
OptinMonster offers the possibility to create forms for single pages, meaning you can deploy this popup with the best selling pages to get more sales or do customized campaigns.
The bottom line: once someone is on your site looking for an offer or getting an answer for a question, it is always a good plan to maximize conversion. After all, it wasn’t easy to get traffic in the first place.
TOP TEN BEST PRACTICES IN USING EXIT-INTENT POPUPS
- OFFER A COUPON CODE
- OFFER A DISCOUNT
- OFFER A FREE E-BOOK
- OFFER A FREE TRIAL
- SUGGEST RELATED POSTS/PRODUCTS
- OFFER FREE SHIPPING
- ADD URGENCY WITH A COUNTDOWN TIMER
- DO A SURVEY
- GIVE THEM A CHANCE TO WIN A PRODUCT
- MYSTERY SANDWICH
I believe those are the tops tricks to use in combination with exit-intent. What do you use in your Exit Popups for WooCommerce? Let us know.
If you have a traffic generating blog, you also want to collect leads and increase the conversion on your offer. The gains could be higher than the expense of using good software that generates such popups.
Are you using an Exit-Intent popup? Let us know your results and if you have any other methods. Could you leave it in the comments below?